Research i/o

We take your brief and deliver your answers in five days*

*scope and market dependent

Category and brand context

Mobile payments; a regional wallet in both markets

Markets

Singapore, Indonesia

Audience

Adults 21 to 45 who used a mobile wallet in the past 30 days

Decisions at stake

Next campaign: cashback or merchant coverage? Checkout redesign?

What you believe today

Cashback drives sign-ups; merchant acceptance drives daily use

Existing data you hold

Twelve months of transaction summaries; last year's brand tracker

Competitors or benchmarks

Three named wallets per market

Timeline and budget range

Five days; mid-range

Sit back. We take it from here.

Research i/o Day 0 Conventional route Day 0

Your brief scoped within one day

Research brief: mobile wallet choice and switching, Singapore and Indonesia

Objectives

Understand what drives primary wallet choice and switching for a regional wallet in Singapore and Indonesia.

Inform whether the next campaign should lead with cashback or with merchant coverage.

Assess whether the checkout flow should be redesigned.

Hypotheses to test

H1: cashback offers are the strongest driver of new sign-ups.

H2: merchant acceptance is the strongest driver of daily use, ahead of cashback.

Decisions at stake

Whether to lead the next campaign with cashback or with merchant coverage.

Whether to redesign the checkout flow.

Existing data integration

Twelve months of client transaction summaries folded into the usage and switching read.

Last year's brand tracker used to benchmark this wave's awareness and consideration figures.

Market intelligence inputs

Desk read of the three named competitor wallets in each market: positioning, pricing and recent campaigns.

Public app-store rankings and merchant-acceptance signals folded in where available.

Methodology

An online quantitative survey across both markets, plus six in-depth video interviews for verbatims and clips.

UX flow testing on the checkout experience, tied to the redesign decision.

Markets and sample

Singapore and Indonesia. n=600 total across both markets.

Adults 21 to 45 who used a mobile wallet in the past 30 days.

Quota structure

Quotas on age, gender and income set to census in each market.

Soft quotas on primary wallet so no single brand dominates completes.

Analysis plan

Driver analysis on wallet choice, run across the combined sample.

Switching segmentation on past-12-month behaviour: considered, tried, switched, stayed.

Timeline

A five-day delivery window, scope and market dependent.

Day 1 brief and research setup signed off. Day 3 fieldwork closed. Day 5 report delivered.

Deliverables

Interactive dashboard, data tables, video clips and a full written report, sized to a mid-range budget.

• n=600 two markets
• 6 in-depth interviews
• UX flow testing
• Census quotas on age, gender, income

• Reviewed and approved by Senior Researcher
• Approved by client

Research i/o Day 1 Conventional route ~Week 1

Five stages. Five gates. A human researcher signs off on every one.

1. Desk research

   Existing data, both markets

   • Regulator and central bank releases read for both markets
   • Public wallet-adoption figures compiled for Singapore and Indonesia
   • Competitor wallets reviewed: positioning, pricing and recent campaigns
   • Hypotheses drafted: cashback drives sign-ups, merchant acceptance drives daily use

   Reviewed by Senior Researcher

2. Research setup

   Research design, survey, discussion guide, UX flows

   • Questionnaire drafted: usage, choice drivers, switching, checkout experience
   • Screener and quotas set: adults 21 to 45, census on age, gender, income
   • Discussion guide written for the six in-depth interviews
   • UX flow-testing script drafted for the checkout redesign question

   Reviewed by Senior Researcher

   Research i/o Day 1 Conventional route ~Week 2

3. Fieldwork

   n=600, 6 in-depth interviews, UX flows tested

   • Survey fieldwork closed, n=600 across both markets
   • 6 in-depth interviews completed
   • UX flow-testing sessions completed
   • Quotas met; speeders and straight-liners removed

   Reviewed by Senior Researcher

   Research i/o Day 3 Conventional route ~Week 3 to 4

4. Analysis

   Data cleaned, tables run, analysis complete

   • Data cleaned and weighted to census
   • Driver analysis run on wallet choice across the combined sample
   • Switching segments built from past-12-month behaviour
   • UX flow-testing sessions coded for checkout friction points

   Reviewed by Senior Researcher

5. Report

   Report generated, narrative in sync

   • Six insights drafted with charts and verbatims
   • Dashboard and data tables published
   • Recommendation written and reviewed

   Reviewed by Senior Researcher

   Research i/o Day 5 Conventional route ~Week 5 to 6

All objectives achieved. Project complete.

Your report, in the format your team actually uses.

Dashboard, data tables, video clips, full written report.